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How We Work

Inevitably everyone wants leads as they are the pulse into an opportunity. Knowing this, we approach every project with the end in mind. We ask a lot of questions in our review of your business and revenue goals. Then we work backwards to determine the most strategic prospecting approach to effectively meet those needs.

This might sound like "Strategy 101" as most companies know what they need for revenue and understand their business objectives. In our experience, few think about aligning their prospecting initiatives to this equation. Instead, we find many companies have spent years engaged in costly sales and marketing activities without a true sense of the ROI when it comes to pipeline development.

Just a few of the most common challenges we observe:

• Marketing touts the success of an event yet they don't know what happened to the attendees
• Sales people travel from state to state visiting current customers - but neglect to visit nearby prospects because they perceive that they don't have the time to nurture those relationships
• Companies rely on their channel for their revenue stream, yet don't provide them with a prospecting strategy to leverage MDF dollars

About Mac + Lee Teams

When you hire Mac + Lee you are hiring senior staff — sales and marketing experts with an average of 15 years of corporate experience with specific focus selling complex products and solutions. They are product trained, technologically savvy and specialize in nurturing prospects during the initial sales stages and qualifying them with appreciation that the initial impression is long-lasting and impacts the sales cycle.