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Case Study: Promethean
Promethean, a world leader in interactive learning technology sells their interactive whiteboards exclusively through a network of channel partners. In 2008 Promethean realized that a strategy was necessary to support their partners to ensure a rapid lead flow and strong pipeline.
“The challenge for the Partners is they don’t have the extra resource to take on all the calling projects. So, Mac+Lee affects time to market, the knowledge of the products and how those products work in the market. Mac + Lee exhibits a real willingness to understand what goals we have at Promethean and in our Partners’ businesses and being able to put together projects that meet the goals of Promethean and Partners and tie it all back into revenue we can generate together.”
– Jerry Gaillard, VP, North American Channels
After proving ourselves to Promethean Corporate, Mac + Lee was asked to act as the inside sales provider for all Promethan resellers. To date, we have implemented successful calling campaigns for 12 Promethean resellers in the U.S. and add more on a rolling basis.
Need to make calls count for your army of resellers? Contact us.