‘Accelerator®’ Speeds Results for Technology Companies Struggling to Generate Sales
MacGILLIVRAY + LEE PARTNERS WITH MARENGHI,
BRIDGING THE SALES AND MARKETING GAP
WESTWOOD, Mass., and PORTSMOUTH, N.H., April 12, 2004 – In response to market conditions that continuously demand accountability and proven ROI, Westwood-based Marenghi PR, a provider of sales-focused PR and lead-generation services, and MacGillivray + Lee (M+L), a strategic outsourced sales firm, have created Accelerator, an integrated outsourced sales and marketing program that jump-starts sales for technology-based companies.
Accelerator combines the sales expertise of M+L and the marketing and public relations experts from Marenghi to create focused programs that drive sales results. This customizable program maximizes telesales efforts with strategic, demand-generation programs and highly targeted PR to drive qualified sales opportunities for technology companies.
“We created Accelerator as a result of all too often experiencing a disconnect between sales and marketing teams. We found that when the marketing messaging and programs are aligned with the sales efforts, we can maximize overall ROI, ultimately driving new business opportunities,” said Rebecca MacGillivray, co-founder of M+L. Accelerator strategically aligns sales and marketing efforts to help companies pinpoint markets of greatest opportunity, then seizes those opportunities by getting sales teams in front of buyers at the right time.
“The role of marketing and public relations continues to evolve within technology companies, but one thing has remained constant – the need for delivering true ROI. At Marenghi, we have always focused on creating programs that drive sales for our clients,” said Catherine Marenghi, principal of Marenghi. “Developing Accelerator with M+L has provided us with opportunities to more directly and immediately impact sales than through PR alone, and to work with seasoned sales professionals to help companies bridge the gap between sales and marketing.”
Accelerator is a multi-pronged program that combines telesales with in-depth analysis of market positioning and customer feedback. This becomes the basis for a sales-focused awareness-building program, creation of relevant sales tools and collateral, and an ongoing outbound calling program with clear metrics.
- Sales Accelerator builds the upfront pipeline, improves lead-to-close ratios, drives incremental increases in margin, and ultimately shortens the overall sales cycle. This customized package may include research, market/competitor analysis, sales collateral and presentations, customer reference programs, media placements, and outbound calling—with specific business or revenue goals in mind. Results can be measured in sales leads, qualified appointments and ultimately new business opportunities.
- Event Accelerator is focused on maximizing a single event such as a trade show, seminar or Webinar to increase attendance and deliver qualified leads for your organization. Results may include confirmed attendees as well as qualified leads.
- Launch Accelerator helps position companies appropriately for prospect expectations and ensures the success of a new product, service or other offering by generating awareness in the right target markets and creating inbound demand. Results may be measured in sales leads, media/analyst appointments, and media coverage.
For more information on Accelerator, click here, or to schedule an informational meeting, please contact Rhonda Lee, (603) 766-4974, info@macandlee.com, or visit www.marenghi.com.