page heading

Planning now pays later! Drive more sales in 2012 – book your December planning session now!

Marketing

Marketing departments are under constant pressure to justify every dollar they spend . Mac + Lee can significantly improve your ROI with smart strategy and flawless implementation in the following areas:

  1. Database Verification and Clean Up – what good is sending your marketing material to individuals who have left their companies? What about when the decision maker changes within an organization? You need to know about any changes up-front, so you know you are communicating your message to the right executives. Mac + Lee will call your top targets to verify the current landscape – and usually we uncover significant business intelligence along the way.
  2. Campaign testing – Mac + Lee will follow up with individual prospects in an independent and objective manner to gauge customer reaction to your marketing campaigns. How else will you know if your messages and strategies are effective?
  3. Market research and surveying – A more pro-active approach, Mac + Lee will survey potential prospects about their needs prior to the launch of your marketing efforts. This helps refine your message and significantly increases your response rate.
  4. Corporate events – Mac + Lee will perform telephone and email outreach to invite prospects to corporate events. We also provide post-event follow up and sales appointment setting.
  5. Webcasts – After an email invitation is sent, a calling campaign to your top targets can significantly increase the number of qualified attendees at your web events. Mac + Lee will also provide post-event follow up and appointment setting.
  6. CRM Development, Implementation and Management

Ready to talk? Click here to contact us.