Telemarketing

If there’s one thing that’s certain in sales, it’s that information is power. The more you know about leads and companies you’re selling into, the better off you will be. That’s why telemarketing is so important to any sales campaign.

ML has provided resources to support the following marketing efforts:

• New Product Launches
• Database Verification and Clean Up
• Market Research and Surveying

Time and again, ML has seen marketing make the mistake of passing leads to sales before they are properly qualified. Or worse, they‘ll ask sales to follow-up on leads from a tradeshow where a "giveaway" was the reason for the card in the hat. This is often the result of companies that spend big money to participate in events and user conferences without investing the extra time and resources to ensure that qualified attendees link up with your sales people. How many times have you attended a tradeshow, hopeful that the money you’ve spent on direct mail, advertising and the best booth location would generate quality leads? Without a telemarketing plan, it’s risky—the decision maker may not even show up.

Telemarketing is a critical component to successful participation in tradeshows, web events and user conferences. ML’s proven strategy to implement a "targeted calling campaign", focusing on key prospects to maximize awareness and secure appointments, has solidified marketing initiatives around events.

With ML’s telemarketing plan, you can rest assured that your company will have the information it needs to properly qualify leads and that it will see the results it desires at all events in which it participates.